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I sign my name as X on my paintings, but I want to be known as Y.My name is too common / Someone else already owns the URL with my name.Setting aside these very real concerns for the moment, the most frequent arguments against using given names for an art business are the following.
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There are sometimes reasons for not using your own name, including, as I've learned, reasons of physical and emotional safety. While it may seem safer to hide behind a business name, playing it safe won't get you too far in your art career. It says “This is made by hand, and not just any hand, but the hand of an artist.” Using your name for your business name tells the world that your art is elevated from the stuff they can pick up at Target or Pier One. Using a company name puts you in league with all of the companies out there who are manufacturing and promoting unremarkable products. Since my master’s degree is in art history, I naturally want you to use your name when promoting your art. The second reason to use a name besides your own is that you have a production line or “less serious” body of work that you want to keep separate from the art you choose to be known for.Reserve your name for how you want to go down in the history books and use a DBA for the other work.Īrt history is a history of individual artists, not of company names.It still might be to your advantage to keep your name as your business name. But don’t think that you need a DBA just because you provide a service. I don’t know about you, but when I’m buying services, I want to know who is behind them and why I should trust their expertise.Īrtists who also provide services include muralists, wedding and portrait photographers, instructors, and so forth.
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The first is that you are a service business like Art Biz Success and want the benefits of the service to be in your business name.But even with a service business, you should be front and center for your business since we hire services from people we trust and like.There are two primary reasons for using a name besides your own (aka “Doing Business As” or “DBA” name).
ARTSTUDIO NEW HAVEN PROFESSIONAL
One of the first steps an artist makes when turning professional is to decide on an art business name, and many new artists make this more complicated than it should be.Īllow me to bottom line this entire article: If you are a fine artist, your first choice is to always use your given name for marketing your original art.
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